News
10-25-2004, 08:09 PM
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<P><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana">Touching is good - well according to Nintendo. Now before you get any mixed messages or crazy thoughts, we're talking about Nintendo's latest "pillar" - Nintendo DS. Obviously the biggest breakthrough for the DS is the dual screen, but the touch-screen is right up there.</SPAN><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></P>
<P><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana">Nintendo's new marketing ad for DS urges people to touch things, frowning upon the "please do not touch" we've been so often told throughout our lives and replaces it with "touching is good". </SPAN><o:p></o:p></P>
<P><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana">Nintendo will also begin airing a pre-launch commercial on October 25<SUP>th</SUP>. The commercial, part of a three-ad series, will urge players to touch the screen while demonstrating the features of the DS. </SPAN><o:p></o:p></P>
<P><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana">The approach for the Nintendo DS is obviously much more mature and definitely disprove of any stereotypes built up. Nintendo hopes to reach a much more "hip" male audience through MTV and over 5,000 movie commercials set to air across the country. This will be combined with the many print and Internet ads.</SPAN><o:p></o:p></P>
<P><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana">"The campaign for Nintendo DS marks a different, bolder approach for Nintendo," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "We think such a radically different and creative device like Nintendo DS deserves the backing of an equally innovative and provocative marketing campaign."</SPAN></FONT></P>
<P align=center><A href="http://www.nintendonow.com/media/gamecube/watermark.php?src=2001.jpg"><IMG style="WIDTH: 197px; HEIGHT: 243px" height=595 src="http://www.nintendonow.com/media/gamecube/watermark.php?src=2001.jpg" width=98></A><FONT size=1></FONT></P>
<P align=center><FONT size=1>(click for larger image)</FONT></P>
<P><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana">Touching is good - well according to Nintendo. Now before you get any mixed messages or crazy thoughts, we're talking about Nintendo's latest "pillar" - Nintendo DS. Obviously the biggest breakthrough for the DS is the dual screen, but the touch-screen is right up there.</SPAN><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></P>
<P><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana">Nintendo's new marketing ad for DS urges people to touch things, frowning upon the "please do not touch" we've been so often told throughout our lives and replaces it with "touching is good". </SPAN><o:p></o:p></P>
<P><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana">Nintendo will also begin airing a pre-launch commercial on October 25<SUP>th</SUP>. The commercial, part of a three-ad series, will urge players to touch the screen while demonstrating the features of the DS. </SPAN><o:p></o:p></P>
<P><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana">The approach for the Nintendo DS is obviously much more mature and definitely disprove of any stereotypes built up. Nintendo hopes to reach a much more "hip" male audience through MTV and over 5,000 movie commercials set to air across the country. This will be combined with the many print and Internet ads.</SPAN><o:p></o:p></P>
<P><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana">"The campaign for Nintendo DS marks a different, bolder approach for Nintendo," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "We think such a radically different and creative device like Nintendo DS deserves the backing of an equally innovative and provocative marketing campaign."</SPAN></FONT></P>
<P align=center><A href="http://www.nintendonow.com/media/gamecube/watermark.php?src=2001.jpg"><IMG style="WIDTH: 197px; HEIGHT: 243px" height=595 src="http://www.nintendonow.com/media/gamecube/watermark.php?src=2001.jpg" width=98></A><FONT size=1></FONT></P>
<P align=center><FONT size=1>(click for larger image)</FONT></P>