old man
08-10-2004, 01:26 PM
http://www.sportslogos.net/article.php?n_id=30
With a league-wide lockout looming in the near future, NHL officials have begun drafting a plan to renovate the league's image, something that may be sorely needed once play resumes.
A keystone of the new plan is updating the league's 80-year old logo. Early ideas would seem to suggest that the familiar orange and black shield would be modified to reflect the essence of the Stanley Cup. This would include changing the colours to grayish silver, as well as adding new depth to an otherwise flat shield.
Commissioner Gary Bettman stated that he sees the potential work stoppage an "opportunity to re-launch on all fronts." Aside from the updated logo, the league will be emphasizing the more sportsmanlike qualities of the game in their approach, focusing on respect and sacrifice, as opposed to the fast paced action. The league debuted the overwhelmingly popular "Game On!" slogan in 1995 following the last strike.
SME Inc. was named as one of several companies that were consulted about the new direction the league wishes to take. No other firms were identified. Objectives of the meetings focused on how teams could reposition themselves to capitalize on the league's new direction once it is put into place. This could spell new marketing plans or even identities in the future, though nothing has been confirmed as of yet.
My hate for Buttman is reaching unheard-of proportions. This game is being transformed into a tv show and has gone from seeing the likes of Morenz and Howe to having tightly dressed girls acting, as they always do, like Barbie dolls. And now we get a new logo?? I hope the hockey Gods can save us.
With a league-wide lockout looming in the near future, NHL officials have begun drafting a plan to renovate the league's image, something that may be sorely needed once play resumes.
A keystone of the new plan is updating the league's 80-year old logo. Early ideas would seem to suggest that the familiar orange and black shield would be modified to reflect the essence of the Stanley Cup. This would include changing the colours to grayish silver, as well as adding new depth to an otherwise flat shield.
Commissioner Gary Bettman stated that he sees the potential work stoppage an "opportunity to re-launch on all fronts." Aside from the updated logo, the league will be emphasizing the more sportsmanlike qualities of the game in their approach, focusing on respect and sacrifice, as opposed to the fast paced action. The league debuted the overwhelmingly popular "Game On!" slogan in 1995 following the last strike.
SME Inc. was named as one of several companies that were consulted about the new direction the league wishes to take. No other firms were identified. Objectives of the meetings focused on how teams could reposition themselves to capitalize on the league's new direction once it is put into place. This could spell new marketing plans or even identities in the future, though nothing has been confirmed as of yet.
My hate for Buttman is reaching unheard-of proportions. This game is being transformed into a tv show and has gone from seeing the likes of Morenz and Howe to having tightly dressed girls acting, as they always do, like Barbie dolls. And now we get a new logo?? I hope the hockey Gods can save us.