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View Full Version : Want to know how PSP's price was decided?


speedis
10-27-2004, 09:38 PM
"This morning’s PSP announcement has taken many people off guard, with its surprisingly reasonable pricing; and speaking to Forbes this morning, Ken Kutaragi has explained how this was made possible; or, in Kutaragi-san’s own words, how “[Sony] set a price that’s just right to hit a sweet spot.” Apparently this decision was reached, in part, by wandering around the Sony offices, asking employees how much they’d pay for one. It may not be the most comprehensive, cutting edge market research technique ever conceived, but the conclusions drawn do seem quite acceptable."

AMEN to the Sony employees who replied with a low price!

http://spong.com/detail/news.asp?mode=news&type=n&cid=&pid=&vid=&prid=7878 &n=Kutaragi+speaks+on+PSP%92s+loss-leading+price+point

The_One
10-28-2004, 03:11 AM
Hahaha. Just goes to show you how cutting-edge technology isn't the answer to everything ;).

Abstract Emotion
10-28-2004, 03:13 AM
*gives a standing ovation to all those wonderful Sony employees out there*

*soils pants...*

here we go again!

draco04
10-31-2004, 01:39 AM
amasing just simply amasing.