pari
06-08-2006, 04:08 PM
iPods are more "in" than beer across American college campuses, according to the Student Monitor.
Seventy-three percent of the 1,200 students surveyed by the college market researcher rated iPods as an "in" item or activity. Drinking beer and Facebook.com, the social networking site, shared a close second place, each rated as "in" by 71 percent of college students. "Drinking other alcohol" was considered "in" among 67 percent.
Other determined "in" items among college students this year are text messaging (66 percent), downloading music (66 percent), and coffee (60 percent). MySpace.com rated 58 percent.
Dispelling the technology gender myth, more women than men rated blogging, digital cameras, text messaging, downloading music, downloading ring tones, sharing photos online, notebook computers and iPods as being "in."
Males did lead overall in gaming. PlayStation was the most "in" gaming device among men at 38 percent, and Xbox 360 at 29 percent. Nintendo's newly released Wii was not included in the study.
http://news.com.com/2061-10793_3-6081422.html
Other than Ipod and Booze, Playstation brand is leading over 360. If this survey is true, I doubt the PS3 pricing would have any effect. And Sony has its work cut out. It would be in Sony's best interest to align with Apple Ipod. Aligning with Apple would be big blow to MS but would that happen?
Seventy-three percent of the 1,200 students surveyed by the college market researcher rated iPods as an "in" item or activity. Drinking beer and Facebook.com, the social networking site, shared a close second place, each rated as "in" by 71 percent of college students. "Drinking other alcohol" was considered "in" among 67 percent.
Other determined "in" items among college students this year are text messaging (66 percent), downloading music (66 percent), and coffee (60 percent). MySpace.com rated 58 percent.
Dispelling the technology gender myth, more women than men rated blogging, digital cameras, text messaging, downloading music, downloading ring tones, sharing photos online, notebook computers and iPods as being "in."
Males did lead overall in gaming. PlayStation was the most "in" gaming device among men at 38 percent, and Xbox 360 at 29 percent. Nintendo's newly released Wii was not included in the study.
http://news.com.com/2061-10793_3-6081422.html
Other than Ipod and Booze, Playstation brand is leading over 360. If this survey is true, I doubt the PS3 pricing would have any effect. And Sony has its work cut out. It would be in Sony's best interest to align with Apple Ipod. Aligning with Apple would be big blow to MS but would that happen?