pari
08-14-2006, 06:38 PM
This idea has been discussed some time ago. MS has annouced that they would offer free software development kit for developing games for 360 & PC through their XNA program or architecture.
http://news.com.com/Play+your+own+Xbox+game/2100-1043_3-6104939.html?tag=nefd.lede
Microsoft is trying to turn hard-core gamers into Xbox programmers.
The company plans to show off on Monday a new set of developer tools that will let college students, hobbyists and others create their own games for the Xbox 360 console, for a Windows PC or both.
Dubbed XNA Game Studio Express, the free software is expected to be available in beta form by the end of the month, with a final product available sometime this holiday season.
"The tools we are talking about make it way easier to make games than it is today," said Scott Henson, director for platform strategy for Microsoft's game developer group. Microsoft will demonstrate the new software at Gamefest, a company-run show for game developers that takes place in Seattle this week.
The approach is similar to one Microsoft has taken with software development in general, selling its Visual Studio tools to professional programmers while making a more limited "express" version free to hobbyists.
I had predicted while back for 360 to succeed, MS has to tie 360 to windows otherwise they have slim chance of success. The current situation of 360 as per territory
1. North America - Doing great
2. Europe - Neutral
3. Japan - terrible
4. Asia other than Japan - Neutral
With respect to SONY and NINTENDO, xbox brand is not that strong outside of North America, whereas windows is pervasive and windows brand is very very strong compared to SONY and NINTENDO. So MS has to use windows to push 360.
To say about PS2 brand from my personal experience. During my visit to Cambodia, in Phenom Phen there were shops selling PS2 counterfeit games for about $2, no xbox or gamecube games. In India PS2 brand is very strong, xbox/gamecube have following but not that great. MS released 360 in India recently. But you would see pc running in the remotest corner of the world, and people writing programs for windows (both good & bad viruses anyone?)
So its obivious for 360 to succeed MS has to use windows connection. Already MS has started to do that by their annoucement during E3 connecting 360 with windows with PocketPC, to form a strong network that neither SONY nor Nintendo cannot replicate.
Now to Nintendo, Nintendo strength is in its gaming history, anybody and everybody would have played 8/16-bit Mario games. Even now in somepart of the world, cheap knockoff of NES/SNES is selling like a hot cake.
http://www.forbes.com/personaltech/2006/08/02/bestselling-video-games-cx_de_0802mario.html
The Best-Selling Videogame Franchises
Forget Microsoft's Bill Gates, Sony's Nobuyuki Idei, or Nintendo boss Satoru Iwata. The most powerful person in the videogame industry isn't a CEO--he's a plumber.
A mustachioed, Italian, red-shirt-and-overalls-clad plumber, to be precise. His name is Mario, and he's the hero of the best-selling franchise in the gaming world, and one of a dozen characters who have consistently proved their marketability and staying power. Over the past 25 years, Mario-themed games have sold more than 185 million copies worldwide.
Created in 1981 by Nintendo's legendary videogame designer Shigeru Miyamoto, Mario was initially only known as "Jumpman," the nondescript hero of arcade hit Donkey Kong. But before the American release of the game, the character was re-christened in honor of Mario Segale, landlord of a warehouse owned by Nintendo America, to whom he reportedly bore a physical similarity.
And a very strong portable/handheld video game system, to which SONY is having hard time competing with. So NINTENDO would survive even with its small market share in the console game as proven by Gamecube.
Now to SONY, what does this mean? I will be honest before I say anything, I am ABM'er (Anything But Microsoft) crowd and a strong supporter of Opensource/Openformat.
SONY does not have a strong franchise like Nintendo nor strong brand like MS (windows). Also MS has the advantage of being everywhere in mobile, desktop and gaming. Sony is in mobile phone, desktop and gaming but the difference is , in desktop its being controlled by MS. Mobile phone its part of symbian group and SONY is one huge disparate company that does not act like one unified company. Advantage SONY has is content Movie, Music which MS does not have and consumer electronic group.
So, for gaming SONY is in middle ground without any strong fall back support like MS and Nintendo have. What would SONY need to do to counter this move by MS. If a game can be played in either 360 or windows, MS wins. Commodification of the console market is the long term view of MS to gain control over the media centre of the household. In a way MS is trying to use the strategy it used in PC market. Windows gained market share in the initial phase of the PC because of the mindshare of the developers. MS made development for windows using MS tools cheaper to drive the competition out. Borland is a best example for that, even when Borland had superior development tools.
Each console is different and there is no common ground or standards. Now MS is moving in by saying 360 is standardized with PC, its cheaper to program for 360. So MS is trying to win the mindshare of the developer, by providing inexpensive development tools.
Things that are different this time around.
1. In PC world, MS provided almost same functionality of the competitor product at cheaper price to drive the competition out using windows as fall back. Here in console market its the games that define console. So its difficult to do that but still do able. Forza, PGR to counter GT, Fable, Bluedragon to counter all PS2 RPG,..
2. Sony can use open standards and work with other companies that are competiting with MS to create a bigger value for the developers. Earlier competitors of MS failed to do. OpenGL, C++ instead of low level programming, Eclipse...
3. 360 architecture is different from PC, so if the game is fine tuned for 360 then it would not be straight port to PC and vice versa. The common denominator between 360 & PC would be an inefficient.
http://360.advancedmn.com/article.php?artid=7954&preview=1579
the first in Silicon Knight’s epic Too Human trilogy will not use the Unreal Engine 3. More inside.
Sources tell AMN Xbox 360 that Silicon Knights – the developer behind Eternal Darkness: Sanity’s Requiem and Metal Gear Solid: The Twin Snakes – is ditching the Unreal Engine 3 for its upcoming Xbox 360-exclusive title, Too Human, in favor of coding its own engine, on account that the Unreal Engine does not work well with the Xbox 360 hardware.
Unfortunately, our sources were unable to reveal whether or not the new Too Human engine is being built ground-up or if it still uses some elements of the Unreal Engine.
This is not the first we have heard in regards to developers having trouble developing software using the Unreal Engine 3. For months now, we have heard stories that the engine is not easy to work with and is very buggy.
The above quote is not a perfect example for the common denominator but just to say its an issue to think about.
4. If common denominator is used to develop simple games, then SONY needs to provide
equivalent sets of tools that makes it easier to develop games for PS3 network. SONY annouced couple of months back about its program for indie developers.
5. SONY needs to push the console processor architecture for more performance that is divergent from the PC architecture. So MS would be forced to follows which means breaks the future connection between PC and console.
This time around the competition for SONY is different not like what it had during PS1 and PS2 release time. SONY needs to think and act differently, Apple is an example. MS is now forced to follow Apple's iPod model when it complained how Apple iPod is closed environment and MS model is open environment. Zune is closed environment like iPod.
SONY is doing the right thing by using eclipse for development tools, working with IBM to develop better tools for CELL programming, openGL standard for graphics. But still needs to make PS3 network more open and attract developers for PS3. Palm survived this long because of the number of developers it had. SONY needs to create a strong ecosystem with PS3 network where indie developers can make money like Palm. Sony poineered this during their PS1 days by allowing developers to develop games for PS1, when Nintendo had stringent requirement for the developers and make it extremely difficult to develop for Nintendo platform.
So long my rumbling, I would like to know what others thing SONY's strategy should be. I favor SONY, Nintendo and SEGA(want them back in hardware business), MS I am not interested. But at the same time I applaud MS for pushing the console market and giving a strong competition to SONY and Nintendo.
http://news.com.com/Play+your+own+Xbox+game/2100-1043_3-6104939.html?tag=nefd.lede
Microsoft is trying to turn hard-core gamers into Xbox programmers.
The company plans to show off on Monday a new set of developer tools that will let college students, hobbyists and others create their own games for the Xbox 360 console, for a Windows PC or both.
Dubbed XNA Game Studio Express, the free software is expected to be available in beta form by the end of the month, with a final product available sometime this holiday season.
"The tools we are talking about make it way easier to make games than it is today," said Scott Henson, director for platform strategy for Microsoft's game developer group. Microsoft will demonstrate the new software at Gamefest, a company-run show for game developers that takes place in Seattle this week.
The approach is similar to one Microsoft has taken with software development in general, selling its Visual Studio tools to professional programmers while making a more limited "express" version free to hobbyists.
I had predicted while back for 360 to succeed, MS has to tie 360 to windows otherwise they have slim chance of success. The current situation of 360 as per territory
1. North America - Doing great
2. Europe - Neutral
3. Japan - terrible
4. Asia other than Japan - Neutral
With respect to SONY and NINTENDO, xbox brand is not that strong outside of North America, whereas windows is pervasive and windows brand is very very strong compared to SONY and NINTENDO. So MS has to use windows to push 360.
To say about PS2 brand from my personal experience. During my visit to Cambodia, in Phenom Phen there were shops selling PS2 counterfeit games for about $2, no xbox or gamecube games. In India PS2 brand is very strong, xbox/gamecube have following but not that great. MS released 360 in India recently. But you would see pc running in the remotest corner of the world, and people writing programs for windows (both good & bad viruses anyone?)
So its obivious for 360 to succeed MS has to use windows connection. Already MS has started to do that by their annoucement during E3 connecting 360 with windows with PocketPC, to form a strong network that neither SONY nor Nintendo cannot replicate.
Now to Nintendo, Nintendo strength is in its gaming history, anybody and everybody would have played 8/16-bit Mario games. Even now in somepart of the world, cheap knockoff of NES/SNES is selling like a hot cake.
http://www.forbes.com/personaltech/2006/08/02/bestselling-video-games-cx_de_0802mario.html
The Best-Selling Videogame Franchises
Forget Microsoft's Bill Gates, Sony's Nobuyuki Idei, or Nintendo boss Satoru Iwata. The most powerful person in the videogame industry isn't a CEO--he's a plumber.
A mustachioed, Italian, red-shirt-and-overalls-clad plumber, to be precise. His name is Mario, and he's the hero of the best-selling franchise in the gaming world, and one of a dozen characters who have consistently proved their marketability and staying power. Over the past 25 years, Mario-themed games have sold more than 185 million copies worldwide.
Created in 1981 by Nintendo's legendary videogame designer Shigeru Miyamoto, Mario was initially only known as "Jumpman," the nondescript hero of arcade hit Donkey Kong. But before the American release of the game, the character was re-christened in honor of Mario Segale, landlord of a warehouse owned by Nintendo America, to whom he reportedly bore a physical similarity.
And a very strong portable/handheld video game system, to which SONY is having hard time competing with. So NINTENDO would survive even with its small market share in the console game as proven by Gamecube.
Now to SONY, what does this mean? I will be honest before I say anything, I am ABM'er (Anything But Microsoft) crowd and a strong supporter of Opensource/Openformat.
SONY does not have a strong franchise like Nintendo nor strong brand like MS (windows). Also MS has the advantage of being everywhere in mobile, desktop and gaming. Sony is in mobile phone, desktop and gaming but the difference is , in desktop its being controlled by MS. Mobile phone its part of symbian group and SONY is one huge disparate company that does not act like one unified company. Advantage SONY has is content Movie, Music which MS does not have and consumer electronic group.
So, for gaming SONY is in middle ground without any strong fall back support like MS and Nintendo have. What would SONY need to do to counter this move by MS. If a game can be played in either 360 or windows, MS wins. Commodification of the console market is the long term view of MS to gain control over the media centre of the household. In a way MS is trying to use the strategy it used in PC market. Windows gained market share in the initial phase of the PC because of the mindshare of the developers. MS made development for windows using MS tools cheaper to drive the competition out. Borland is a best example for that, even when Borland had superior development tools.
Each console is different and there is no common ground or standards. Now MS is moving in by saying 360 is standardized with PC, its cheaper to program for 360. So MS is trying to win the mindshare of the developer, by providing inexpensive development tools.
Things that are different this time around.
1. In PC world, MS provided almost same functionality of the competitor product at cheaper price to drive the competition out using windows as fall back. Here in console market its the games that define console. So its difficult to do that but still do able. Forza, PGR to counter GT, Fable, Bluedragon to counter all PS2 RPG,..
2. Sony can use open standards and work with other companies that are competiting with MS to create a bigger value for the developers. Earlier competitors of MS failed to do. OpenGL, C++ instead of low level programming, Eclipse...
3. 360 architecture is different from PC, so if the game is fine tuned for 360 then it would not be straight port to PC and vice versa. The common denominator between 360 & PC would be an inefficient.
http://360.advancedmn.com/article.php?artid=7954&preview=1579
the first in Silicon Knight’s epic Too Human trilogy will not use the Unreal Engine 3. More inside.
Sources tell AMN Xbox 360 that Silicon Knights – the developer behind Eternal Darkness: Sanity’s Requiem and Metal Gear Solid: The Twin Snakes – is ditching the Unreal Engine 3 for its upcoming Xbox 360-exclusive title, Too Human, in favor of coding its own engine, on account that the Unreal Engine does not work well with the Xbox 360 hardware.
Unfortunately, our sources were unable to reveal whether or not the new Too Human engine is being built ground-up or if it still uses some elements of the Unreal Engine.
This is not the first we have heard in regards to developers having trouble developing software using the Unreal Engine 3. For months now, we have heard stories that the engine is not easy to work with and is very buggy.
The above quote is not a perfect example for the common denominator but just to say its an issue to think about.
4. If common denominator is used to develop simple games, then SONY needs to provide
equivalent sets of tools that makes it easier to develop games for PS3 network. SONY annouced couple of months back about its program for indie developers.
5. SONY needs to push the console processor architecture for more performance that is divergent from the PC architecture. So MS would be forced to follows which means breaks the future connection between PC and console.
This time around the competition for SONY is different not like what it had during PS1 and PS2 release time. SONY needs to think and act differently, Apple is an example. MS is now forced to follow Apple's iPod model when it complained how Apple iPod is closed environment and MS model is open environment. Zune is closed environment like iPod.
SONY is doing the right thing by using eclipse for development tools, working with IBM to develop better tools for CELL programming, openGL standard for graphics. But still needs to make PS3 network more open and attract developers for PS3. Palm survived this long because of the number of developers it had. SONY needs to create a strong ecosystem with PS3 network where indie developers can make money like Palm. Sony poineered this during their PS1 days by allowing developers to develop games for PS1, when Nintendo had stringent requirement for the developers and make it extremely difficult to develop for Nintendo platform.
So long my rumbling, I would like to know what others thing SONY's strategy should be. I favor SONY, Nintendo and SEGA(want them back in hardware business), MS I am not interested. But at the same time I applaud MS for pushing the console market and giving a strong competition to SONY and Nintendo.