pari
08-15-2006, 02:39 PM
http://gamesindustry.biz/content_page.php?aid=18952
Do you think Nintendo is going to be able to really capitalise on that? The fighting talk seems to be between Microsoft and Sony because their machines are going head-to-head. Can Nintendo quietly sweep in and steal the thunder with their approach to market?
I don't think anyone knows who's going to win this race. I'm just saying it's not going to be as clear cut as during the last hardware cycle. It's much more of an open race and it's a very exciting time for independent publishers like ourselves, to be able to successfully leverage our IP over more formats than before.
So you’re hedging your bets on this one by catering for all three?
Well, yes, but they also appeal to a different consumer. Sony is going to have quite a lot of marketing to have to spend, to let consumers know that the PS3 is not just a games machine but a complete home entertainment system with Blu-ray. To get the consumers to understand exactly what that means, and how that justifies the cost of the hardware - that's going to be the challenge for them.
Microsoft has obviously got a 12 month head-start on the competition, and Nintendo has come in with a much cheaper priced product that concentrates on gameplay above all else. It's probably going to appeal to a younger audience, but I think adults are going to like that as well. Especially the ones who have got no time and just want a quick game which is something fun and something different.
So it just creates another platform, and we welcome it the way we welcome any new platform, whether it's SingStar, Buzz, mobile, PSP, DS, interactive DVD, interactive TV - it doesn’t matter, because whatever platform is there, we can exploit it.
What do you make of Blu-ray? Does it justify the PS3's price point?
It's extraordinary quality, that's the starting point. If people are seeking the ultimate machine, the PS3 is clearly the best spec machine as far as next-gen goes. As with all things in life, you have to pay for quality. It is absolutely beautiful to look at and you are getting virtual interactive cinema in the comfort of your own home. It's a very compelling selling point and Sony just has to educate people that yes, it's a lot of money, but it'll be worth it.
Honestly I am tired of the 12month lead is meaningless IMHO...
The nice thing is PS3 is the ultimate gaming machine yes we more of these quote to counter all the mindless zombies that crap about PS3..
Do you think Nintendo is going to be able to really capitalise on that? The fighting talk seems to be between Microsoft and Sony because their machines are going head-to-head. Can Nintendo quietly sweep in and steal the thunder with their approach to market?
I don't think anyone knows who's going to win this race. I'm just saying it's not going to be as clear cut as during the last hardware cycle. It's much more of an open race and it's a very exciting time for independent publishers like ourselves, to be able to successfully leverage our IP over more formats than before.
So you’re hedging your bets on this one by catering for all three?
Well, yes, but they also appeal to a different consumer. Sony is going to have quite a lot of marketing to have to spend, to let consumers know that the PS3 is not just a games machine but a complete home entertainment system with Blu-ray. To get the consumers to understand exactly what that means, and how that justifies the cost of the hardware - that's going to be the challenge for them.
Microsoft has obviously got a 12 month head-start on the competition, and Nintendo has come in with a much cheaper priced product that concentrates on gameplay above all else. It's probably going to appeal to a younger audience, but I think adults are going to like that as well. Especially the ones who have got no time and just want a quick game which is something fun and something different.
So it just creates another platform, and we welcome it the way we welcome any new platform, whether it's SingStar, Buzz, mobile, PSP, DS, interactive DVD, interactive TV - it doesn’t matter, because whatever platform is there, we can exploit it.
What do you make of Blu-ray? Does it justify the PS3's price point?
It's extraordinary quality, that's the starting point. If people are seeking the ultimate machine, the PS3 is clearly the best spec machine as far as next-gen goes. As with all things in life, you have to pay for quality. It is absolutely beautiful to look at and you are getting virtual interactive cinema in the comfort of your own home. It's a very compelling selling point and Sony just has to educate people that yes, it's a lot of money, but it'll be worth it.
Honestly I am tired of the 12month lead is meaningless IMHO...
The nice thing is PS3 is the ultimate gaming machine yes we more of these quote to counter all the mindless zombies that crap about PS3..