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View Full Version : PS3 Advertising already begun in europe


Raitei
09-12-2006, 10:16 PM
This is something unexpected considering the launch has been pushed back 4 or so months

But lo and behold, i'm watching the Liverpool match on ITV when from the replay of a shot i see, behind Dirk Kuyt, a playstation logo.
At first i saw nothing of it, i barely caught a glimpse. But i looked again and i saw a familiar font. After looking closer i realised it was infact the playstation 3 font. I flicked over to the Chelsea match, ballack is taking his penalty, and there it is again.
So Sony aren't holding of publicising their new system, even though we'll be waiting a long time from now still.
Do you think it's a wise idea to advertise so early?

Where else have you seen the PS3 logo lately?

masteratt
09-12-2006, 10:38 PM
In the Galatasaray match....lol

The reason for that is not because Sony started advertising PS3 itself..It's just that they sponsor UEFA Champions League so they just put the word out there. Instaed of using a PS2 logo, they just stuck a PS3 logo. That's all.

I personally won't call it "Sony started advertising" It's more like "sony updated it's sponsorhip banner form PS2 to PS3"

BruceWayneIII
09-12-2006, 10:40 PM
Well, Sony can't withdraw all ad placements without paying, so it makes sense to keep some...

VG Aficionado
09-12-2006, 11:18 PM
I agree with Bruce.

http://img506.imageshack.us/img506/151/naamloostf4.jpg
http://img246.imageshack.us/img246/664/picfy5.jpg

curryking1
09-13-2006, 04:33 AM
LOL at the banner! I am so used to seeing Playstation 2 there all the time! Hurray for the switch from 2 to 3!

Consumer awareness is the key to their wallets. Marketing is all about shoving your product in everyone's face so they don't even know the difference between the product and anything else, and then they buy the advertised product because it's the one they know about.