Nintendo isn't very smart [Archive]

Kevin

03-15-2003, 03:20 AM

Nintendo is by far the dumbest of the three companies with consoles out right now. I mean, I love them, but they have the worst marketing ever. They could have bought Rare, by far the best second party developer, but they decided not to because instead of accounting for 12% of Nintendo's profit, it was 9% last year or something like that.

They made the main color for their console PURPLE. I walked into Walmart once and people were looking at all three consoles. The kid was like, "Daddy PS2 is sooo cool, but I like the Xbox more." His dad was like what about this (pointing to GameCube and looking at the lower price)? The kid was like, "Dad, its purple, its probably for like 3 year olds." I laughed, and silently agreed. I guarantee if the platinum cube was out at launch, GameCube would have sold MANY more consoles.

I've probably seen 4 commercials ever for GameCube. 1 with a guy playing soccer in a Cube, 1 for Zelda, 1 for MP, and one for Animal Crossing. I see a commercial for PS2 or Xbox almost every commercial break. I also notice that there are many games made for just Xbox and PS2, but there are no games that I have seen a commercial for that are made for just GameCube and either Xbox or PS2.

I am disappointed in the lack of intelligence by Nintendo. Things that are obvious mistakes aren't so obvious to Nintendo. I just can't understand why they make these stupid mistakes.

Michael Bluth

03-15-2003, 03:22 AM

I've seen quite a few Nintendo commercials, like the RE0 one too. "Get Primed" got pretty annoying, though.

PhixedDice

03-15-2003, 03:28 AM

Now that you mention it... I haven't seen a Nintendo related commercial in a long time either.

Nate

03-15-2003, 03:31 AM

Originally posted by Kevin
Nintendo is by far the dumbest of the three companies with consoles out right now.

smellslikenintendospirit

03-15-2003, 03:48 AM

This isn't stupidity. It's smart business.

The purple console secures a female userbase, a young userbase. The young userbase esspecially remains very loyal and purchases Nintendo games, which tend to be geared towards a younger audience. The purple console also firmly establishes Nintendo as a family-oriented console. Another reliable source of profit.

Nintendo sold Rare because it wasn't doing much for them. When Rare was sold, it was a struggling company, taking excess time to produce games and became more of a burden than a profit source. Nintendo squeezed the juice out of them and got rid of them, all for a hefty 375 million dollars.

Commercials? Nintendo doesn't want commercials - they're expensive. Instead, Nintendo continues their franchises, which tend to advertise themselves. In addition, they'll hold big events, like the Shigero Miyamoto signatures next to the Virgin Megastore. Such events are cheap and they get the job done - enough to make the cash.

Online? What's the point? GameCube's audience, mostly little children and women, would probably not play online anyway. Why the hell would Nintendo waste money setting up servers. It's not profitable.

Look at us. We're sitting here thinking they're stupid. They're probably laughing their heads off and handing out pricey paychecks. Will this all backfire? Probably. But at this point, if you asked Nintendo if they would trade places with Microsoft, they'd laugh and throw raw fish at you.

loser

03-15-2003, 04:55 AM

Originally posted by smellslikenintendospirit
This isn't stupidity. It's smart business.

The purple console secures a female userbase, a young userbase. The young userbase esspecially remains very loyal and purchases Nintendo games, which tend to be geared towards a younger audience. The purple console also firmly establishes Nintendo as a family-oriented console. Another reliable source of profit.

Nintendo sold Rare because it wasn't doing much for them. When Rare was sold, it was a struggling company, taking excess time to produce games and became more of a burden than a profit source. Nintendo squeezed the juice out of them and got rid of them, all for a hefty 375 million dollars.

Commercials? Nintendo doesn't want commercials - they're expensive. Instead, Nintendo continues their franchises, which tend to advertise themselves. In addition, they'll hold big events, like the Shigero Miyamoto signatures next to the Virgin Megastore. Such events are cheap and they get the job done - enough to make the cash.

Online? What's the point? GameCube's audience, mostly little children and women, would probably not play online anyway. Why the hell would Nintendo waste money setting up servers. It's not profitable.

Look at us. We're sitting here thinking they're stupid. They're probably laughing their heads off and handing out pricey paychecks. Will this all backfire? Probably. But at this point, if you asked Nintendo if they would trade places with Microsoft, they'd laugh and throw raw fish at you.

But kevin just stated that he saw a kid in a shop and his father pointing at the gamecube and saying what about this one and the kid said no it looks like a little kid's toy. So how does this secure the younger audience market if the Kids even say that gamecube is kiddy tell me that please??

Kenshin2

03-15-2003, 05:14 AM

Originally posted by smellslikenintendospirit
This isn't stupidity. It's smart business.

The purple console secures a female userbase, a young userbase. The young userbase esspecially remains very loyal and purchases Nintendo games, which tend to be geared towards a younger audience. The purple console also firmly establishes Nintendo as a family-oriented console. Another reliable source of profit.

Nintendo sold Rare because it wasn't doing much for them. When Rare was sold, it was a struggling company, taking excess time to produce games and became more of a burden than a profit source. Nintendo squeezed the juice out of them and got rid of them, all for a hefty 375 million dollars.

Commercials? Nintendo doesn't want commercials - they're expensive. Instead, Nintendo continues their franchises, which tend to advertise themselves. In addition, they'll hold big events, like the Shigero Miyamoto signatures next to the Virgin Megastore. Such events are cheap and they get the job done - enough to make the cash.

Online? What's the point? GameCube's audience, mostly little children and women, would probably not play online anyway. Why the hell would Nintendo waste money setting up servers. It's not profitable.

Look at us. We're sitting here thinking they're stupid. They're probably laughing their heads off and handing out pricey paychecks. Will this all backfire? Probably. But at this point, if you asked Nintendo if they would trade places with Microsoft, they'd laugh and throw raw fish at you.

How does it appeal to te female audience?

"The young userbase esspecially remains very loyal and purchases Nintendo games"
What the hell? The young userbase like GTA3. The older guys who played the NES as a kid remain loyal.

Kevin

03-15-2003, 05:17 AM

And appealing to kids and women is yet another stupid idea. A small percentage of women play video games, and even less buy them. Kids don't have money, therefore only the spoiled ones with parents who buy their games will get any.

Michael Bluth

03-15-2003, 05:35 AM

Nintendo didn't earn $375 million from the sale of Rare - that's how much Rare was sold for as a whole. Nintendo got like $175 million, but that money was then used in an unlawful business practice lawsuit they lost in Europe. So they got pretty screwed on that deal.

smellslikenintendospirit

03-15-2003, 05:39 AM

Simple. When parents buy videogames for their children, they will always look towards Nintendo because they know the content is appropriate. Families will look to Nintendo for the same content consistency. In addition, there are an increasing amount of female gamers. As for the quantity of games purchased, yet another simple answer. Nintendo publishes a majority of their games. They don't need as many sold to make the same profit.

The Nintendo Formula is this:

Content-appropriate games + loyal family userbase + effective and efficient marketing and hardware pricing = Success

The goal of any company is to make profits and ensure continued profit. While the former is clearly happening, the latter is shaky, but even that seems to be heading in a positive direction. Do you expect them to attempt direct competition for the teen market? Look at their competitors. Undertaking such a task, now that would be a stupid move.

Nintendo is a stable and profitable company. I don't see how that's stupid.

Kevin

03-15-2003, 05:43 AM

Well when they could be much more profitable than they already are by correcting a few faults, and they aren't, that is stupid. I would sell my GC for a PS2 if Zelda wasn't coming out.

Michael Bluth

03-15-2003, 06:01 AM

Originally posted by Kevin
I would sell my GC for a PS2 if Zelda wasn't coming out.

And I would punch you in the balls.

:)

Furry_Dice

03-15-2003, 06:02 AM

Yeah Nintendo is so dumb!!!! I mean they only make MORE money than Sony and Microsoft do with their consoles. :eek:

Deno22

03-15-2003, 06:08 AM

How do they make more money than sony and microsoft?

Kevin

03-15-2003, 06:10 AM

They do. Okay I should rephrase. They are smart, but they could be 10x smarter and more profitable.

Furry_Dice

03-15-2003, 06:34 AM

Originally posted by Deno22
How do they make more money than sony and microsoft?

Because they are really SMART in that their production costs are really cheap. Especially the Cube...I heard it only cost them like 25 bucks to make one of them in comparison to xbox costing microsoft 150 + dollars.
You have to remember that nintendo has been in the console business longer than anyone, so i think they know a lot more than any of us do.

HolyPaladin

03-15-2003, 06:38 AM

"Nintendo isn't very smart." Interesting that the average Joe has declared themselves smarter than a horde of industry experts. The folks at Nintendo have, collectively, hundreds of years of experience (Remember that word "collectively"?) doing what they are doing. They know the things we don't know. There are motives for the decisions they make. If the decision turns out to be bad, there is a reason for it, likely involving some unpredictable variable, but not that they are stupid. It's just like with our president, George W; sure, he tends to look like a complete idiot way too often, but he still isn't really so, regardless of appearances. Not just any bumbling fool can work their way through the government and not just any bumpkin can successfully run a game company.

Prince

03-15-2003, 06:59 AM

Originally posted by smellslikenintendospirit
The purple console secures a female userbase, a young userbase. The young userbase esspecially remains very loyal and purchases Nintendo games, which tend to be geared towards a younger audience. The purple console also firmly establishes Nintendo as a family-oriented console. Another reliable source of profit.

Wow, i thought Sony was doing just fine by having a black console. They should spray paint it purple to get teh kiddieez.

Originally posted by smellslikenintendospirit
Nintendo sold Rare because it wasn't doing much for them. When Rare was sold, it was a struggling company, taking excess time to produce games and became more of a burden than a profit source. Nintendo squeezed the juice out of them and got rid of them, all for a hefty 375 million dollars.

They didn't sell Retro though :( or Sillicon Knights :( and they both take the same amount of time as Rare from what we've seen so far. Oh, and they got 175$ million which was taken away in a lawsuit, and 140$ million was spent on advertising. Great way to blow their best 2nd party :p

Originally posted by smellslikenintendospirit
Commercials? Nintendo doesn't want commercials - they're expensive. Instead, Nintendo continues their franchises, which tend to advertise themselves. In addition, they'll hold big events, like the Shigero Miyamoto signatures next to the Virgin Megastore. Such events are cheap and they get the job done - enough to make the cash.

Yeah, "Who can stick their tounge out the longest", "who can eat a big bowl of pasta", and the other things that "get the job done" really boost console sales.

Originally posted by smellslikenintendospirit
Online? What's the point? GameCube's audience, mostly little children and women, would probably not play online anyway. Why the hell would Nintendo waste money setting up servers. It's not profitable.

Why not? Don't want a super smash bros/f-zero/animal crossing/mario kart/mario golf/mario tennis online? I'd think they would. And who said Nintendo had to waste money on an infrastructure/servers?

Originally posted by j00_momma
Because they are really SMART in that their production costs are really cheap. Especially the Cube...I heard it only cost them like 25 bucks to make one of them in comparison to xbox costing microsoft 150 + dollars.

It cost 100-125$ to make a GCN, not 25$...

Originally posted by j00_momma
You have to remember that nintendo has been in the console business longer than anyone, so i think they know a lot more than any of us do.

Yeah sometimes i wonder if they're still living in the 80's. No online when the competitors have it? The hell? :asshole:

OnBake Platinum

03-15-2003, 07:08 AM

Damn Prince with your reading of my mind ability! Maybe you are my alter ego?:uhh:

Prince

03-15-2003, 07:10 AM

Yep..and Phantom ownz! :rockon: look out Xbox/Ps2/GCN ..PHANTOM IS HERE :p

flueggy

03-15-2003, 07:13 AM

well i heard that in japan less people buy xbox's than PS1s the old PS1 is more popular than the xbox in japan, but that's just what i heard

Prince

03-15-2003, 07:17 AM

Originally posted by flueggy
well i heard that in japan less people buy xbox's than PS1s the old PS1 is more popular than the xbox in japan, but that's just what i heard

yeah your right.

I also heard that in USA the PSOne's are outselling GCN's :p Just what i heard from NPD sales though...

loser

03-15-2003, 08:32 AM

Originally posted by Prince
Yep..and Phantom ownz! :rockon: look out Xbox/Ps2/GCN ..PHANTOM IS HERE :p

Is the phantom even real??

OnBake Platinum

03-15-2003, 08:38 AM

I guess we'll see....

loser

03-15-2003, 08:38 AM

It sounds pretty cool but.

Future Starlocke

03-15-2003, 08:39 AM

Originally posted by Kevin
I just can't understand why they make these stupid mistakes.

Word.

1) There is a black and a "platinum" gamecube.
2) Rare's been on a continual decline as far as sales go since striking gold with "Goldeneye"... a title that was a best-seller throughout the N64's life. Think of it as being Halo back in the day.
3) Do you go to the theaters? There are theatrical ads for Gamecube games... including a Wind Waker trailer. There aren't many commercials for games because Nintendo doesn't finance third party commercials like Microsoft does... they're not made of billions of dollars.

...MEANING... EA games does ads for the Sims... Konami does not run ads for Mickey's Magic Poo Fling. If you don't see a lot of ads it's because developers don't have the cash for it.

4) Wanna talk cash? Nintendo's getting the most profit right now, with X-Box falling flat. Less than flat, they're losing money. X-Box live isn't turning a profit. Big developers are pulling support (even though Statistic Phantagram suggests big developers don't count if X has Rare). You act like Nintendo is the one losing everything and folding... Gamecube is financially the most sound system out there. PS2... is a monolith... a juggarnaught... don't even worry about them.

coolwiteverybody

03-16-2003, 12:07 AM

Originally posted by Future Starlocke
Word.

1) There is a black and a "platinum" gamecube.
2) Rare's been on a continual decline as far as sales go since striking gold with "Goldeneye"... a title that was a best-seller throughout the N64's life. Think of it as being Halo back in the day.
3) Do you go to the theaters? There are theatrical ads for Gamecube games... including a Wind Waker trailer. There aren't many commercials for games because Nintendo doesn't finance third party commercials like Microsoft does... they're not made of billions of dollars.

...MEANING... EA games does ads for the Sims... Konami does not run ads for Mickey's Magic Poo Fling. If you don't see a lot of ads it's because developers don't have the cash for it.

4) Wanna talk cash? Nintendo's getting the most profit right now, with X-Box falling flat. Less than flat, they're losing money. X-Box live isn't turning a profit. Big developers are pulling support (even though Statistic Phantagram suggests big developers don't count if X has Rare). You act like Nintendo is the one losing everything and folding... Gamecube is financially the most sound system out there. PS2... is a monolith... a juggarnaught... don't even worry about them.

Yes, but is Nintendo keeping their consumers happy? They might have the profits, but this might backfire for their next gen console.

advancemonkey

03-16-2003, 12:24 AM

Originally posted by coolwiteverybody
Yes, but is Nintendo keeping their consumers happy? They might have the profits, but this might backfire for their next gen console. they are making me happy very happy, very happy

coolwiteverybody

03-16-2003, 12:28 AM

Originally posted by advancemonkey
they are making me happy very happy, very happy

Yes, but a lot of consumers aren't very happy, and their concerns are mostly with online gaming, and M rated titles.

Michael Bluth

03-16-2003, 12:41 AM

Just thought I'd mention that I saw the commercial for the free game while watching 'That 70's Show'; seems as though they've given-up on the rotating Cube commercials.

advancemonkey

03-16-2003, 12:49 AM

Maybe there waiting form there next system to make smart decissions they could have skipped this and decided to wait for the next war.

Prince

03-16-2003, 01:15 AM

Originally posted by advancemonkey
Maybe there waiting form there next system to make smart decissions they could have skipped this and decided to wait for the next war.

people said that with N64, Cube was the redeemer and all...yet they're making a bunch of mistakes again...

Michael Bluth

03-16-2003, 01:17 AM

Sony makes craploads of mistakes (two controller ports, crappy online network) but no one seems to notice them 'cuz the system sells so much. :(

Future Starlocke

03-16-2003, 01:17 AM

Originally posted by Phantagram
Just thought I'd mention that I saw the commercial for the free game while watching 'That 70's Show'; seems as though they've given-up on the rotating Cube commercials.

That gimmick was dropped about two months ago... when the theaters began running that wierd autopsy gamecube ad.

Nights

03-16-2003, 01:17 AM

All I know is the girlfiend will only play the cube

Prince

03-16-2003, 01:17 AM

at least they have an online network :p

Kevin

03-16-2003, 02:15 AM

Okay well I can say that I'm not happy. And if they're doing so well then why is SEGA sports dropping from it and most of EA Sports games as well which I really like are gone. Why is FAO Schwartz selling it very cheaply (because it doesn't sell), and why did those stores in Europe (forget what they're called) stop selling GameCube all together. If Nintendo was smart, they would satisfy the consumer first. They may be making millions in profits now but what will they do when nobody will buy their systems? I can tell you that I won't be buying the next Nintendo system unless it shows an obvious change.

Furry_Dice

03-16-2003, 03:11 AM

Originally posted by Prince
Oh, and they got 175$ million which was taken away in a lawsuit, and 140$ million was spent on advertising. Great way to blow their best 2nd party :p

Not really, have you played Star Fox Adventures?? And Nintendo only had to pay 9 million dollars because the judge cut the price tag down moron.

Michael Bluth

03-16-2003, 03:17 AM

Originally posted by j00_momma
Not really, have you played Star Fox Adventures?? And Nintendo only had to pay 9 million dollars because the judge cut the price tag down moron.

The judges cut down the price by $131 million? Yeah, I'd like to see a link for that one.

GameMastaJoe

03-16-2003, 03:28 AM

Kevin your pretty messed up...ya nintendo is a real stupid company...and thats why there the most succesfull the most known the most family oriented and the leader in games and console manufactureing.

Michael Bluth

03-16-2003, 03:32 AM

Originally posted by GameMastaJoe
and the leader in games and console manufactureing.

............

You don't get out much, do you?

=NukeBlaze=

03-16-2003, 04:31 AM

If they did not make a mistake to begin with..They would still be fighting SEGA is everything still be normal and wonderful in the world.

Nintendo + Cartridge based system{N64) = Death(Current)

They lost support and left Sony into the market. If they only used a CD system..Sony would not exist today...And I care not if anyone disagrees with that because you would be incorrect to state anything otherwise. Support was zapped..And the support that left, persuaded other support to leave as well. In software they are the most competent of the three. They actually work on their system..While the others try to figure out how they can make their logo more exciting while jumping through a brick wall.

Did you ever think that they are the smallest company? They have resources tied everywhere to get everything to work. They are not like M$ and sony which linger on all forms of technology all the time.

I supposed you all worry that they do not reach out to the commoner as much. I myself would think of it more noble to gain recognition through words not actions..Becuase you know what the saying is for that. Unfortunately, this goes back o the cancer I have been speaking about for so long: The general public.
They will move in...build every profit up...Then leave without providing anymore renovation to keep everything going after they have drained all the artistic resources. Happened in the 80s. Nintendo brought it back. Why should they change to the way they, those who will not always be around, want? Why would they become main stream? If that were to happen..They would just be as vulnerable when the walls come a tumbling.

On the other hand..Yes I agree they should step up their effort to reach those who want there system..But as EGM said and I have believe for quite a long time..Loving Nintendo is a love-hate relationship. They will eventually right their mistakes... and then give us everything we wanted bringing us to the "love" state. The only thing bad about this would be there will be that ''hate'' state to follow.

loser

03-16-2003, 05:11 AM

starts a slow clap

Majora

03-16-2003, 05:18 AM

Originally posted by Kevin
Nintendo is by far the dumbest of the three companies with consoles out right now. I mean, I love them, but they have the worst marketing ever. They could have bought Rare, by far the best second party developer, but they decided not to because instead of accounting for 12% of Nintendo's profit, it was 9% last year or something like that.

They made the main color for their console PURPLE. I walked into Walmart once and people were looking at all three consoles. The kid was like, "Daddy PS2 is sooo cool, but I like the Xbox more." His dad was like what about this (pointing to GameCube and looking at the lower price)? The kid was like, "Dad, its purple, its probably for like 3 year olds." I laughed, and silently agreed. I guarantee if the platinum cube was out at launch, GameCube would have sold MANY more consoles.

I've probably seen 4 commercials ever for GameCube. 1 with a guy playing soccer in a Cube, 1 for Zelda, 1 for MP, and one for Animal Crossing. I see a commercial for PS2 or Xbox almost every commercial break. I also notice that there are many games made for just Xbox and PS2, but there are no games that I have seen a commercial for that are made for just GameCube and either Xbox or PS2.

I am disappointed in the lack of intelligence by Nintendo. Things that are obvious mistakes aren't so obvious to Nintendo. I just can't understand why they make these stupid mistakes.

Nintendo is not dumb at all, in fact it's still a highly profitable company. MS loses so much money on Xbox, Nintendo is making money.

Kliq

03-16-2003, 05:21 AM

Yea, Nintendo is actually the most profitable out of the three :)

Majora

03-16-2003, 05:23 AM

Isn't Sony profitable?

Prince

03-16-2003, 05:26 AM

Yes but not as much as Nintendo..

because Sony:

- Advertises alot more
- Buys developers/3rd party contracts and such
etc..

They make less profit then Nintendo and spend more money...

=NukeBlaze=

03-16-2003, 05:32 AM

Then again..The sucessfuly prove any of this..We would need to see some Net Income forums from all 3 compaines. Income only coming from video console related sales..Not sony's and MS's other sales.

On a whole though..MS and Sony would beat Nintendo on sales.

Majora

03-16-2003, 05:34 AM

Yes obviously we're talking about video game sales, Sony and Microsoft are obviously much bigger companies than Nintendo.

=NukeBlaze=

03-16-2003, 05:58 AM

YEs..Was that not what I said but not in the same wording?

Majora

03-16-2003, 06:15 AM

Probably! But since I stated the same thing it must mean that I agree with your view meaning you're da man!

advancemonkey

03-16-2003, 06:24 AM

I know many people like the xbm i like it to, but lets get a bit more into reallity, just for a second. Has anyone looked at microsoft's stocks latly it is down 80% from 4 years ago, they believe they can continue the xbm through there profits which are getting sizzeled from ther last lawsuit along with people litterally stop buying electronics, they also better hope for the debisist cut or there trading will be very low, yes they are gaining ground in the counsoul area but on the home front they are getting a slap in the face. They are nolonger giving any more innovation to there computers because they feel that people have to buy there products. I am not saying they should pull out or back, but maybe they should concentrate a little bit more on there base because if that gets taken away the xbm will be taken out. The future of microsoft is not in the hands of the xbm but of in the hands of there computers.
so with that said who is more stupid

CB TX Referee

03-16-2003, 06:33 AM

In my opinion, Nintendo is doing everything right. All of the first party games are great, and the third-parties are coming around. Not to mention the Gamecube is the best made system out there. I've had no problems with it whatsoever, whereas my PS2 no longer works whatsoever.

Glenn2K4

03-16-2003, 06:45 AM

^^once again, wise words from CB TX Referee :yes:
my words exactly :cool:

Yes, but is Nintendo keeping their consumers happy? They might have the profits, but this might backfire for their next gen console.
i believe so . . their games are the most antisipated, best-selling, profitable, and acclaimed in the industry. gamecube is #2 worldwide sales after a one year headstart by competition. nintendo the MOST profitable of the 3 companies. sound like a good track record to me--next gen? . . they bring the good right, consumers will buy . . AGAIN . . yet this time, no headstart for the ps2 :cool:

Yes, but a lot of consumers aren't very happy, and their concerns are mostly with online gaming, and M rated titles.
most people that complain about lack of online gaming now, will also complain about paying monthly fees for online gaming later--and mostly likely at the end, will not go online. . . some people just need to FEEL like they can go online if they wanted to--but, in the end, wont

Maybe there waiting form there next system to make smart decissions they could have skipped this and decided to wait for the next war.
where is the logic in that? . . :wtf:

people said that with N64, Cube was the redeemer and all...yet they're making a bunch of mistakes again...
making some mistakes, but getting many things right as well. exactly what gaming system isn't without its flaws?? . . (silence) . . exactly!!

I can tell you that I won't be buying the next Nintendo system unless it shows an obvious change.
exactly . . UNLESS -- and c'mon, you losing faith in nintendo b/c of what, sega dropped support (yes cube secured 20 EA Sports titles) and that some europe store lowered their cube prices?? . .

POINT IS:
i think everyone is all, "nintendo is doing bad--hasn't correct N64 flaws" yet is overlooking what nintendo is doing SO well . .
1)great software (eternal darkness, pikmin, zelda franchise, mario, RE, SSB: Melee, etc)
2)securing more 3rd party support (capcom, konomi, EA, square)
3)bringing the sports good (20 EA games secured this year!!--many with gba connectivity)
AND PLEASE DONT FORGET:
1) secured RE franchise for GC--who would have thought?!
2) got SQUARE working on GC--once again, wow

believe in Nintendo more . . . they are the innovators of the industry -- they are here to stay