SONY to Run Circles Around Competition: Signs Dale Earnhardt Jr.

[Pumpkin Head]

Dale Earnhardt Jr. has signed a personal services contract and endorsement deal with Sony Electronics.

"I'm a big electronics fan. I'm a big computer guy. It's products I can dig," Earnhardt told reporters Thursday will practicing for the Toyota/Save Mart 350 at Infineon Raceway.

His deal with Sony is a personal services contract that gives the company use of his name, likeness and voice for promotions.

He also has a similar deal with Budweiser that will continue next year, regardless of what's on his car.

Now...as it is unclear whether he will be able to bring his number 8 to his new Hendricks team, will he sport his dad's number 3?
http://www.n4g.com/ClickOut.aspx?ObjID=47175

[woundingchaney]

I still cannot believe the popularity of Nascar in NA. Im not overly big in racing but Dale's name carries a good bit of weight in the sport, a good move by Sony itself.



Does this statement have anything to do with games??

Ok we are going to Entertainment.

[Coded-Dude]

Earnhardt's #3 car was retired by team owner Richard Childress, who made a public pledge that the number would never again adorn the side of a black car sponsored by GM Goodwrench, the color scheme and sponsor Earnhardt had driven since 1988.

I don't think he would....but you never know.

[Carlos]

I read this as a promotional agreement between Sony and Dale Jr.

Its related to games because they can paint his car in PS3 colors. Sony needs all the advertising it can get....and this is a PERFECT way to do it.

If you think putting an ad in the baseball stadium was the end...you have no idea.

[Dralor]

Earnhardt is ridiculously popular to the point it's annoying. When his father died it seemed most of his fanbase shifted to his son. Good move for sSny though I doubt they paid enough to get it as the main sponsor on his car especially with him being established with Budweiser. But a lot of commercials still would probably help their sales figures.

[Coded-Dude]

he only has one year with bud left

[Dralor]

Yeah but I'm sure bud will pay out the wazoo to keep him

[TheGreenElf]

HAHA! Nascar. Now Sony is in real trouble. ;)