Sony official financial report (10/25),PS3 worldwide sales revealed

[NeoPlayStation]

PS3: 5.59M sold to retailers until 30/09/2007.
PDF (http://www.sony.net/SonyInfo/IR/financial/fr/07q2_sony.pdf)

[jako]

I remember that it is the exact number that they were expecting .... for march 2007 !!

But I'm sure they'll do very good for Xmas.

[Segitz]

I remember that it is the exact number that they were expecting .... for march 2007 !!

But I'm sure they'll do very good for Xmas.

This is different...

Sony recently switched reported numbers from shipped to shipped^^ (i.e. shipped out of the factory to a storage facility and now it is shipped to retailers, which is a bit more accurate).

[Red_Eyes]

Changed from shipped to consumer bought.

[NickSCFC]

http://nexgenwars.com/

[curryking1]

Why aren't these pdfs posted here in the PS3 section all the time?

Seriously, we should try to get them every time, I'd like to have a record of them actually.

[Viper]

Changed from shipped to consumer bought.

No, changed it from manufactured to the industry standard reporting method of "sold to retail".

No company that sells to distributors/retail reports sell through to consumers unless they are quoting from a 3rd party tracking firm like NPD, GfK, Chart Track, Famitsu, etc...



As for the Q2 2008 financial report itself, that's worrying.

Sales for the quarter to retail - 1.31 million
SCE losses - $847 million.


Sales:

Sony is still targeting 11 million PS3's sold to retail for the fiscal year. They have sold only 2.02 million so far with only 2 quarters left to go. They need to sell to retail another 8.98 million in 6 months. To date, they have sold 5.59 million to retail Life to Date (10 months). They need to lower their fiscal year projections to absorb the drop in stocks now.

That way if they can end up meeting the new lowered projections, their stock value can actually back up some. If they don't lower them and report that they missed it next March, they won't recover from the loss in stock value at all.


For the record, PS3 sold to consumers rate was ~1.8 million. Sony cleared out ~500k in extra stock...most likely the remaining 60 GB models. The good news is this shows that they are selling a little faster than they are currently shipping them but they have an overstock at the moment. By my calculations, they still have ~600k in supply. These would be the 40 GB model not yet shipped to stores.



Losses:
$847 million is much more than I expected. I was pretty sure the continued good sales of the PS2 and games plus the new found success of the new PSP model and games would have given them some better results. They lost just $242 million last quarter. Let's get a loss per unit sold to see if they are still selling at the same loss rate.

$242 million / 710,000 = $340.84
$847 million / 1,300,000 = $651.53

Hmmm, they're going backwards it seems. Losing more per unit now than last quarter...how the hell?

Total current fiscal year losses are ~$1.098 billion.

Sony has to have some kind of give and take strategy going. They want to sell a lot but not so many that it kills overall corporate profit (Sony as a whole company still made profits of $787 million for the quarter). An odd tug o war with itself. They better have a plan coming up soon because they can't keep that current plan in effect for too long of they'll get left behind. However, Sony believes they'll break even or even score profit instead of the huge losses of the second half of the fiscal year (they must have ~$1.098+ billion in profit in the next 6 months to do that).

Must be nice to shrug off nearly a billion in losses like nothing.

[Viper]

Curry, I really need to update my financial sections. I keep tabs on it there.

Nick, that site sucks more wang than Chinese hookers.

[curryking1]

Ya, the rest of Sony had excellent profits, pretty sweet actually. 840 million lost from SCE and they still profit 640 on the whole or something.

This was the breakdown by Haggar on TXB.

Electronics (TV's, PC's, digital cameras)
+$930 million

Game (Playstation products)
($-841 million)

Pictures (Movies & TV)
+$23 million

Financial Services (banking, insurance)
+$201 million

All Other divisions
+$94 million

Total: $407 million

Corporate and Elimination gains:
+$380 million

Total Operating income: $787 million

other losses:
(-$22 million)

income taxes:
(-$124 million)

Total profit: $641 million

Curry, I really need to update my financial sections. I keep tabs on it there.

Cool :)

[dnpmakkah]

Didn't Kaz say Sony had shipped 5-6 million (higher end of 5) just last month during TGS. I thought we already knew this last month? Sony and Microsoft are struggling like hell this generation and good reason (high price). The one good thing to come out of this is that hopefully when the next-gen arrives systems will NOT be priced higher than $400 and if they are smart they will keep it around $300.

[jaxmkii]

Didn't Kaz say Sony had shipped 5-6 million (higher end of 5) just last month during TGS. I thought we already knew this last month? Sony and Microsoft are struggling like hell this generation and good reason (high price). The one good thing to come out of this is that hopefully when the next-gen arrives systems will NOT be priced higher than $400 and if they are smart they will keep it around $300.

in other words buy next gen we'll see a whole gen of cheap tricks... yeay.:pinky:

EDIT: this is my worst fear! both high end machines are getting beat out buy a lowfi toy from a buissness prospective. in fact from a buissness prospective this gen the more advanced you build your machine the worse it sells.