New PS3 Commericals Coming

[Jasonps3]

New PS3 TV Ad Campaign+ Posted by Peter Dille // VP of Marketing, SCEA

Greetings PlayStation Nation!

Like all of you, I’ve been a big fan of our new blog - but until now, I’ve been staying behind the scenes. I’m excited to share my first post here and thought that our new advertising campaign for the PS3 would be of interest to everyone. In fact, the campaign is scheduled to break this weekend in conjunction with the introduction of the new 40GB PS3 here in North America. But as a reward for being some of our most loyal fans, I wanted to get this out to all of you first.

Last year, we launched the PS3 with a campaign that become known as the “White Room” and we received a strong reaction to those ads for being provocative and demonstrating the PS3’s power. With those technology messages now firmly embedded, we wanted to move beyond the “power” message with a more high-energy, entertainment driven focus for the PS3. The games are here, the price point is now $399 and we wanted to make the news loud and clear. But we need to deliver that in a way that befits the PlayStation brand. And so, beyond the brilliant HD games that the PS3 delivers, you’ll also see a big focus behind the PS3’s Blu-ray movie capability and, for the first time, you’ll see a major focus behind the PLAYSTATION Network (did I mention online gaming is free on PS3??) and the exclusive gaming content available on the PLAYSTATION Store, as well as breakthrough services like Home. As Kim noted in her recent post, with so much brewing inside the PS3, the icons and characters of the PS3 world come to life in the vivid black onyx world of the PS3 and nearly burst out of its seams.

The spots feature some of our recent and highly anticipated first-party titles including Heavenly Sword, Warhawk, Ratchet & Clank Future: Tools of Destruction, Uncharted: Drake’s Fortune and Grand Turismo 5 Prologue, as well as upcoming third-party exclusives such as Haze from Ubisoft and Metal Gear Solid 4 from Konami. I recall seeing some comments on this blog recently lamenting why we weren’t making a bigger deal out of Metal Gear. Well, get ready for a steady diet, because Metal Gear Solid is the mother of all exclusives and we can’t wait for its release. But we’ll also feature other great PS3 games like Burnout Paradise, WWE Smackdown vs. Raw 2008, Assassin’s Creed, Madden NFL 08 and Time Crisis 4 rounding out the genre-defining titles and breadth of a lineup that you can only find on PLAYSTATION 3.

We’re kicking off the campaign in a big way with high-impact: 60 second spots (“Universe of Entertainment”) which feature PS3’s multi-functional capabilities and really kicks off the compelling and addictive nature of this campaign.


Take a look at them.

http://blog.us.playstation.com/2007/10/31/new-ps3-tv-ad-campaign/

[Nameless]

I keep seeing The Simpsons game commercials for the PS3, but nothing yet on Rachet & Clank it does not make sense IMO...

[KRA]

Take a look at them.

http://blog.us.playstation.com/2007/10/31/new-ps3-tv-ad-campaign/

i hate the music and vocal sooo oo o much :)
i want my crack baby back...
well this is for american teeangers i suppose.
so it may work.
and when sony will sell some units they will back to their fucked up ads.
i hope :)

[FantasyGhost]

That's like the Swiss army knife.

I talked already about these ads but it cought up in the discussion i guess.
http://forums.e-mpire.com/showpost.php?p=1724979&postcount=21

Btw the ad i mentioned has some ratchet and clank footage aswell.

[user friendly]

For those who haven't seen it on tv yet:

http://youtube.com/watch?v=O3sts51DJBs

or

http://www.gametrailers.com/player/27283.html

Glad to see them at least mentioning the new $399 SKU.

[FantasyGhost]

It's something else then just the ratchet trailer. You see a whole world coming out of the PS3 in black, like in the blog video is posted.

You just have to see it for yourself to actually believe it. Go to any ign ps3 news page and refresh that page a couple of times till you see the PS3 with a flower poping out of it. After a few seconds you get the option to click on either one of the games and then the PS3 itself pops out like a swiss army knife showing you the map and the trailer comes after it.

[Rockmond]

I keep seeing The Simpsons game commercials for the PS3, but nothing yet on Rachet & Clank it does not make sense IMO...

I seen the Ratchet and Clank ones on Adult Swim last night.

[LiquidEagle]

Yeah, I really like the design for these new ones, and it's way less out-there.

[LaLiLuLeLo]

i hate the music and vocal sooo oo o much :)
i want my crack baby back...
well this is for american teeangers i suppose.
so it may work.
and when sony will sell some units they will back to their fucked up ads.
i hope :)

Let's be honest, the crack baby was made of fail.
I like these spots muuuuch better, and they're far more effective advertising.
You know, communicating to the consumer what the hell PS3 does/has.

[Diresu]

That was badass. Thats what I wanted to see from Sony.

P.S Hey Kra, I guess I was right after all, hehe

[Sephiroth_VII]

The spots feature some of our recent and highly anticipated first-party titles including Heavenly Sword, Warhawk, Ratchet & Clank Future: Tools of Destruction, Uncharted: Drake’s Fortune and Grand Turismo 5 Prologue, as well as upcoming third-party exclusives such as Haze from Ubisoft and Metal Gear Solid 4 from Konami. I recall seeing some comments on this blog recently lamenting why we weren’t making a bigger deal out of Metal Gear. Well, get ready for a steady diet, because Metal Gear Solid is the mother of all exclusives and we can’t wait for its release.

FINALLY!!!!

[KRA]

Let's be honest, the crack baby was made of fail.
I like these spots muuuuch better, and they're far more effective advertising.
You know, communicating to the consumer what the hell PS3 does/has.

well you know i personally don't care if commercial is effective.
i know everything about ps3 so i don't need commercial to comunicate me anything really.
i mean if i like commercial or not has nothing to do with how effective
advertising it make or how good is it comunicating to 'consumer'.
so maybe baby was a fail to sony but i don't really care.
yeah i am fanboy :)

and this 'song', 'music' is soo shitty :)
yeah but i understand that sony can't afford too weird commercials until they win everything ;)

That was badass. Thats what I wanted to see from Sony.

P.S Hey Kra, I guess I was right after all, hehe

well i wasn't saying that you are wrong...
that wasn't my point really.

[the boney king of nowhere.]

there's a huge ad in manchester city center, like, wrapped round the side of a building. it says something like "feel the full force of HD movies & games for only £299" and there's a big picture of a kid on a trike with that "this is living" slogan in the corner. it's pretty cool.

[LaLiLuLeLo]

well you know i personally don't care if commercial is effective.
i know everything about ps3 so i don't need commercial to comunicate me anything really.
i mean if i like commercial or not has nothing to do with how effective
advertising it make or how good is it comunicating to 'consumer'.
so maybe baby was a fail to sony but i don't really care.
yeah i am fanboy :)

and this 'song', 'music' is soo shitty :)
yeah but i understand that sony can't afford too weird commercials until they win everything ;)



well i wasn't saying that you are wrong...
that wasn't my point really.


Yeah...it's not all about you, KRA, some of us like to look at the big picture here.

[KRA]

Yeah...it's not all about you, KRA, some of us like to look at the big picture here.

i haven't said is it all about me :)
but i thought that forums are to express your opinions.
and not writing from some strange perspective of all people.
i don't get this whole big picture thing because this
is always about assuming a lot of things that i am not so sure about.
anyway the big picture is made of small picures.

[LaLiLuLeLo]

I'm just saying look past your front door. Yeah we have our own opinions, and that's great, but we shouldn't overlook facts when shaping our perspective.

[KRA]

I'm just saying look past your front door. Yeah we have our own opinions, and that's great, but we shouldn't overlook facts when shaping our perspective.

i don't really understand.
what facts shouldn't i ovelook when i am writing what i am fond about or not ?

[GTAce]

Saw a Simpsons Game commercial in the TV today and they just mentioned PSP, PS3 and PS2. :)

[Sephiroth_VII]

Guess who's been moneyhatting for once. ;)

Keep doing stuff like that, Sony!

[dnpmakkah]

Saw the 60 second commerical on ESPN tonight.

[dnpmakkah]

This is crazy I've seen the commercial 4 times already during the Wizards/Celtics game on ESPN and the game just not hit the 4th quater. They really are marketing this like crazy.

[julps31]

I've seen the Ratchet commercial a few times...and saw the 30 second spot today. I definantly see an improvment in the frequency of the commercials. Plus these communicate the fact that the PS3 doesn't (just) cost $600 anymore lol.

[LaLiLuLeLo]

I just watched 'em again for kicks.... and I think to myself, now that's a fucking playstation commercial.

[VG Aficionado]

*coughcommerICalscough*

[curryking1]

This is crazy I've seen the commercial 4 times already during the Wizards/Celtics game on ESPN and the game just not hit the 4th quater. They really are marketing this like crazy.

Now that is where you advertise some R&CF and the blockbusters, just like they always have. That's totally Sony style, this is them starting to turn it on I think :):):)

If I get to watch the Raptors game today, I hope I'll see some ads on CBC!

Edit - Man, I am so excited to see a marketing blitz by Sony! Can't wait to see all the other cool ads, this one was fantastic! You can really tell they mean they are starting up by showing the price at the end. This is the PS3's starting time lol :P

And maybe masteratt can actually explain the logistics behind cryptic and off the wall TV advertising to start that Sony did for a year almost, instead of just saying it's good. I'm sure he's right, but it'd be nice to get the whole explanation :P

[masteratt]

And maybe masteratt can actually explain the logistics behind cryptic and off the wall TV advertising to start that Sony did for a year almost, instead of just saying it's good. I'm sure he's right, but it'd be nice to get the whole explanation :P
Woo I've been mentioned without posting!! :p lol

I'm not sure what you are asking?
Are you saying why Sony waited a year? In which case I will beat your head with a hammer since I've explained it 1000 times or are you asking why these adverts are good? In which case I can't answer you because I haven't seen them.

I've seen the web one, but not the TV one.

[curryking1]

No no! I mean the year was the difference between one style of advertising and another :)

I'm asking why the first batch of adverts for the first year are good (the cryptic ones that tell very little but are flashy), not asking about the new adverts.

[Nameless]

I finally saw the R&C commercial on ESPN.
I wonder if I will see any of the new commercials during Sunday football?
If they can get a spot during the Colts VS Pats game it would reach a lot of people, because the ratings for that game should be high.

[curryking1]

And I hope they targeted today's Raptors - Boston game.

It's the first of seven games to be broadcasted nationally across Canada, a first effort since over a decade :)

[masteratt]

After a brief change of PMs (must have been annoying for curry to try and explain :p), I understood curry was asking why the white rooms were good ads and ta-da comes the result that should have been posted a few posts ago :


White room ads were GREAT because anyone who is interested in PS3 went there and it did a great job of selling the ideology behind the PS3, with it's High-def explanation, Cell etc.

It told consumers WHAT PS3 is, how powerful it is etc and now they are showing HOW the PS3 works and how that power is used etc.

White ad were for people who were slightly curious, now is the time to draw in the outsider crowd in bit by bit by showing what the PS3 can do!

Let's go Sony!

[cliffbo]

Sony excited about new holiday campaign
Posted on November 3rd, 2007 at 16:54 EDT

With the launch of the $399 40GB PlayStation 3 in North America, Sony is projected to have a good holiday season with a potential turning point for the PS3 in terms of popularity and sales.

The new holiday campaign which recently kicked off takes a different approach from the previous campaigns that focused on power rather than other aspects. The new wave of ads shows off the PS3 the way it was meant to be shown with mention of Blu-ray, PSN and Home.

Peter Dille, Vice President and Marketing for SCEA had this to say in conjunction with the new campaign:

"... we wanted to move beyond the 'power' message with a more high-energy, entertainment driven focus for the PS3. The games are here, the price point is now $399 and we wanted to make the news loud and clear. But we need to deliver that in a way that befits the PlayStation brand," Dille said. "And so, beyond the brilliant HD games that the PS3 delivers, you'll also see a big focus behind the PS3's Blu-ray movie capability and, for the first time, you'll see a major focus behind the PlayStation Network (did I mention online gaming is free on PS3??) and the exclusive gaming content available on the PlayStation Store, as well as breakthrough services like HOME."

Dille later pointed out that since the price drop of the 80GB PS3 to $499, the MotorStorm-bundled PS3 has shown great success in the market. He also mentioned that in addition to the two current television ads, more will come in the near future.

It does look like Sony is very confident and pleased with the current marketing of the PlayStation 3. Many would cite that Sony is a year behind, as this should have been their first concept back in November 2006 when the PS3 was released instead of the abstract “Crying Baby” ads. Either way, that is the past and it seems as if Sony is learning and is dedicated to make sure the broader market gets the message that the PlayStation 3 is here and ready to compete.
Source: GameDaily
http://www.psu.com/Sony-excited-abou...0001765-p0.php

[jako]

For those who haven't seen it on tv yet:

http://youtube.com/watch?v=O3sts51DJBs

or

http://www.gametrailers.com/player/27283.html

Glad to see them at least mentioning the new $399 SKU.

There are no game footage in this, it's pure CGI. But who cares ?

[cliffbo]

There are no game footage in this, it's pure CGI. But who cares ?

ye, the 'fullmoon' podcast spoke extensively about this advert. they wanted to concentrate on the characters of the game. if i recall they said that it was using in game assets

[julps31]

Yay..just saw the 30 second spot again (during the Simpsons) lol.

Anyway...continue on. :)

[LaLiLuLeLo]

It uses the game engine. but it's buttered up because the resources aren't being tied down by a running game, it's just a recorded animation so they can crank that bitch up to 11.

[jaxmkii]

I finally saw the R&C commercial on ESPN.
I wonder if I will see any of the new commercials during Sunday football?
If they can get a spot during the Colts VS Pats game it would reach a lot of people, because the ratings for that game should be high.
wholly shit! there was like 2-3 PS3 adds every break and not one was the same.

i also saw adds for COD4 and AC both ending with PLASTATION 3 chime and emblem!

this is the addvertising they should of been doing last year!

[GTAce]

Like mastaratt said they couldnt do it, unfortunatly.
Wow nice to here this, i hope they will start that in the German TV too, just The Simpsons Game isnt enough. lol

[JasonXe]

i also saw adds for COD4 and AC both ending with PLASTATION 3 chime and emblem!

I didn't see cod4 having a ps3 chime , it ended with a nuclear explosion. Assassin's Creed did definitely had it which looked cool. I'm so glad that they are having this new approach in marketing then the this is living crap, its way better.

[Red_Eyes]

Adding the PS3 chime at the end of Assasin's Creed is a really good move. Don't want people to mistake that it's only coming out for the 360. The PS3 needs to be associate with all these great multi-platform games.

[curryking1]

"... we wanted to move beyond the 'power' message with a more high-energy, entertainment driven focus for the PS3. The games are here, the price point is now $399 and we wanted to make the news loud and clear.

Exactly what masteratt said! Nice find btw cliffbo.

The first stage was the 'power' stage because the PS3 really wasn't ready to 'get out there' with the higher cost and only Resistance to carry it's weight.

Now with games and a far lower price they are moving forward and putting the Playstation 3 into a first gear blitz to attack the market. That is called knowing what you have, know what the things you have are capable of, what you should do with what you have and at what time.

this is the addvertising they should of been doing last year!

I'm so glad that they are having this new approach in marketing then the this is living crap, its way better.

Like what GTAce and masteratt said already, completely unnecessary last year simply because it would be undoable and not worth the money spent on advertising.

The PS3 simply didn't have the strength at the time to warrant such a full blast of a marketing blitz. 600 dollars and Resistance for 60 more is not any sort of prime time for the PS3. Now is the beginning of the PS3's blitz. Not when it launched, now.

I have never believed for a second that the PS3's time was in Q4 2006, or even first half 2007. Not even remotely close. Sony wanted to get out the gate simply to get out there. Their hand was forced a bit and they needed to respond, and they rightly did even if it was prematurely.

The birth of the Playstation 3 is definitely now, this holiday and coming year will tell us how strong the Playstation brand really is and give us a great gauge to predict how far it can go and how wide it can reach.

ye, the 'fullmoon' podcast spoke extensively about this advert. they wanted to concentrate on the characters of the game. if i recall they said that it was using in game assets

I believe some internet gamers have made serious mistakes. They think advertisements need to be 100% in game. But why? Because the internet, the minority of the eventual gaming population, thinks that is relevant.

But there is no proof whatsoever a 'real time/in game' scene is relevant for advertising purposes. I distinctly remember no realtime sequence for Lost Planet. Neither Halo 3. Neither Bioshock. Heavenly Sword? Certainly not. Even the first COD2 advert (that was taken down by government authorities over falsifying what the game actually is for whatever reason) was also completely FMV using no in-game assets whatsoever.

What is to show that a real time advertisement is more effective than the R&C adverts for the PS2 (experimenting weapons) or R&CF's pre-rendered TV spot?

Nothing. Pretty much nothing.

Real time sequences for advertisements seems to, in my opinion, have little relevance or any visible 'advantage' over a pre-rendered display. I personally think this approach gives a order of magnitude better chance to do whatever they want with the advertisements, just like you said, to focus on and draw the personality of the characters on the screen.

[Jay Gee]

I saw the Assassin's Creed commercial during the Pats/Indy game and it looked awesome. And the during FOX primetime, I saw the Simpsons, R&C, and 30 second Play B3yond ads the whole way through. They're definitely letting people know that the PS3 is out there. Great commercials, btw. It's good that people are actually getting to see the games now.

[julps31]

I saw the Assassin's Creed commercial during the Pats/Indy game and it looked awesome. And the during FOX primetime, I saw the Simpsons, R&C, and 30 second Play B3yond ads the whole way through. They're definitely letting people know that the PS3 is out there. Great commercials, btw. It's good that people are actually getting to see the games now.Agreed. I think I saw a PS3 commercial on almost every commercial break during the simpsons/family guy time slot... The PS3's presence is definantly being felt. And you better believe if I had a job at the moment i'd be saving up for the 40gig lol. $400? Thats a steal!!

[curryking1]

Man, I bet there was stuff during the Raps Celts game... that I didn't get to watch! :cry2:

[masteratt]

I'm glad my message got through to two of the member at least, great post curry.

[KRA]

EU still Weird (http://www.gametrailers.com/player/usermovies/125759.html) :)

[curryking1]

Lol, that's part of the old campaign though I think, it's still sporting the thisisliving campaign.

It was pretty cool btw hahaha :P

I believe SCEE has also started a new campaign, I could swear I saw cliffbo post it somewhere. It's possible they are still using the same slogan but I think it's unlikely for a newly funded marketing operation, especially since they too also, I think, said they are changing their focus in the same way SCEA is.

Maybe SCEE is even running a bit of thisisliving alongside the other stuff though too, I dunno.

[GTAce]

LOL that dog is in another Sony HD commercial that runs on the europe TV.
bEhIo1SqR8w
And a Bravia commercial:
_QIbWlwMFIc

[NeoPlayStation]

New PS3 advertising campaign has begun in Japan

And it's pretty good.

The theme is "YARITAKATTAZOOOOOO" meaning that finally normal people can afford the system.

http://www.jp.playstation.com/hardware/ps3/

Here are the spots.

[NeoPlayStation]

The white box version (nice):

http://www.jp.playstation.com/hardware/ps3/img/spec_all_cechh00cw.jpg

[Diresu]

^Man that is purdy...

[curryking1]

That is... so sexy.... it's unbelievable.....

P.S. There were PS ads as banners on the press desk beside the court during the Raptors game like usual, but I still can't be sure there were adverts running because I haven't talked to anyone who watched the game on CBC lol. Playstation exposure nationally anyway :):):)

GTAce, that second ad was amazing! I love ads like that lol. Nice find too NeoPlaystation.

[julps31]

The white box version (nice):

http://www.jp.playstation.com/hardware/ps3/img/spec_all_cechh00cw.jpgThats beautifal... I want one. lol.

[Sephiroth_VII]

LOL that dog is in another Sony HD commercial that runs on the europe TV.
bEhIo1SqR8w
And a Bravia commercial:
_QIbWlwMFIc
First commercial was in Danish :pleased:
The white box version (nice):

http://www.jp.playstation.com/hardware/ps3/img/spec_all_cechh00cw.jpg

Nice, I really like the sky blue background.

[JasonXe]

wasn't there a silver one before? I could of sworn they had a silver one.

[curryking1]

An E3 2005 prototype? Yes, there was one silver coloured PS3 along with black and white prototypes.

[Red_Eyes]

I saw the Assassin's Creed commercial during the Pats/Indy game and it looked awesome. And the during FOX primetime, I saw the Simpsons, R&C, and 30 second Play B3yond ads the whole way through. They're definitely letting people know that the PS3 is out there. Great commercials, btw. It's good that people are actually getting to see the games now.
Got a link to the Assasin's Creed commercial?

[Viper]

Got a link to the Assasin's Creed commercial?

I saw it to but the interesting thing is there is no mention of the X360 version at all and the PS3 logo and sound play at the end like a Sony published game. They also mentioned the "Now starting at $399.99" bit at the end too.


This is much, much better advertising. They are showing the game in action with blaring rock music, etc... Exactly what they should have been doing from day one and not the artsy fartsy stuff.

This will help, I don't know how much but it will certainly help perception.

[cliffbo]

anyone seen this one yet?

http://www.gametab.com/news/1097223/

[dnpmakkah]

Here is the Assasins Creed commerical. Nothing fancy as it could have been much better but at least you guys can see it.

http://www.youtube.com/watch?v=B4fKL846_Pc

[GTAce]

Wow thats almost more a PS3 commercial than a AC one. lol

[Red_Eyes]

Here is the Assasins Creed commerical. Nothing fancy as it could have been much better but at least you guys can see it.

http://www.youtube.com/watch?v=B4fKL846_Pc
That was actually pretty good.

[julps31]

Wow thats almost more a PS3 commercial than a AC one. lolLol... Thats definantly not a bad thing tho.

[Viper]

Wow thats almost more a PS3 commercial than a AC one. lol

That's what I was saying. It really makes it look like an exclusive Sony published game and not a 3rd party title. I'm really not sure how Ubisoft allowed them to do that though.

[GTAce]

It was expensive thats for sure. lol

[JasonXe]

Omg who let the "this is living" people back in?? This commerical (I assume) just came out in europe (says joystiq) and this turns all of ps3 marketing effort into do-di. Someone stop with the toture. A kitty dies every time a "this is living ad" is on t.v.

http://www.gametrailers.com/player/usermovies/125759.html

[frosty]

They're apparently pretty popular over there.

[JasonXe]

that ad sucks no matter where you are from. Kitties die man... you support the death of kitties?

[KRA]

that ad sucks no matter where you are from. Kitties die man... you support the death of kitties?
this ad doesn't suck. and yeah i support the death of kitties with my own hands...

[Sephiroth_VII]

Some of us like weird stuff like this, especially the French, god they're weird... :look:

[Segitz]

I haven't seen none of these vids since March in german television^^

The only ads I now see are mostly third party (Simpsons game etc.), which mostly then only feature Sony consoles at the end^^

And Blu Ray ads (Die Hard), which features a PS3 at the end (now only 399€^^)

[KRA]

New PS3 Advert for Spain (http://www.gametrailers.com/player/usermovies/126320.html?playlist=popular)

first ?
second ? hmm i don't like it... it isn't weird enough.

[VG Aficionado]

I saw that one these days, I thought it was awesome for a change :)

[julps31]

Funny i've seen the COD4 commercial with the PS3 sound and "starting at $399" at the end a few times. Just like the Assasins Creed one. I guess Sony's really pushing for exposure now.

[Red_Eyes]

Funny i've seen the COD4 commercial with the PS3 sound and "starting at $399" at the end a few times. Just like the Assasins Creed one. I guess Sony's really pushing for exposure now.
Which is a good thing. Sony gotta get the message out there that these games are also coming to the PS3 and not just the 360.

[julps31]

Yea thats definantly a good thing. They should've been pushing for exposure a while ago and now they're finally doing it.

[solidsnakejej]

the blog posted some more commercials with Burnout Paradise, WWE Smackdown vs Raw 2008, Madden NFL 08, Time Crisis 4, Assassin’s Creed, Haze, and, what you’ve all been asking for … Metal Gear Solid 4 from Konami.
http://blog.us.playstation.com/2007/11/16/sneak-preview-of-new-ps3-ads/

[curryking1]

All that is nice and all.

But Metal Gear Solid 4 is better.

:evillaugh:

P.S. Glad to hear more news of Sony working the marketing muscle again, nice find :)

I guess ads for all of those will have the lovely, big Playstation 3 namesake at the end? :P

OMFG THEY ACTUALLY HAVE THE ADS!!! Watching MGS4's feverishly now...






OMFGOMFOMGOFMOMGOAMDGOAMSOGMASODFMAS THAT ADVERTISMENT IS ***KING SICK! *mouth foaming*

Ok maybe without the mouth foaming.. but it'd be really funny and possibly unhealthy if it were so.

[dnpmakkah]

These new adds are really good. The two in that link are way better than the previous ones from a couple weeks back and those were good in itself. Sony is at least doing the marketing right now. Hopefully for their sake sales pick up.

[LaLiLuLeLo]

NEED MOAR MGS4.
That is all.

[Jay Gee]

Has anybody seen any standalone ads for Uncharted?

[TrueVCU]

These were sweet, but I'm still seduced from the first set.

[VG Aficionado]

:heybaby:

[Domination]

PS3 flash player needs update. :-/ Have to go the PC. I guess.

[curryking1]

Has anybody seen any standalone ads for Uncharted?

Nope, I'm wondering what will happen about that too.

IIRC for Europe they have a 1 million dollar or pound budget for it's advertising.

Edit - I also heard Uncharted and R&CF were in a similar ad compilation, but I've only heard one person say that so I'm not sure.

[dnpmakkah]

These should hit PSN shortly once they get the legality settled.

[masteratt]

Sony is going nuts in UK.

I don't watch much live TV (mostly recorded programmes) but for the...An hour maybe of TV I watched I saw PS3 only Assassin's Creed advert (twice!), Ratchet and Clank advert and PS3 only (well, and PSP) FIFA08 advert.

But unlike the US one it doesn't mention the new price but all these ads are pretty exciting.

And the only popular gaming show here (GamerTV) gave Uncharted 5/5 calling it "The best game we ever played".

So it's all looking up media wise for Sony :)


Well media that counts, internet might still dislike them but who cares.

[Nameless]

Finally Sony is stepping up their marketing game...
I really like the new commercials and they convey the PS3 as a gaming platform first...

[Jasonps3]

Did anyone see the Uncharted Commercial today? It's pretty cool.

[Jay Gee]

Nope, but now that I know it exists, I'll be looking out for it from here on out.

[Nameless]

^^ Yeah I just saw the commerical and it was bad ass...
I still wonder why they used so much CG in the commerical, but it was very good!

[dnpmakkah]

lucky bastards...i better see it during the football games today.

[Nameless]

^ It was just aired during the Packers game; I just saw it about 10 minutes ago...

[dnpmakkah]

I hopes its on during the Skins/Cowboys game. Thanks for the heads up

[KRA]

PS3 *EXCLUSIVES* TV Spot by darkmatt3r (http://www.gametrailers.com/player/usermovies/132690.html)

better than real tv spots ?! :)

[dnpmakkah]

That was very cool KRA. Those are Sony's big games and I have not doubt there will be commerical just like that in the near future. In fact they should just use that one lol.

[wotter]

Nice, saw a 20-sec spot I think for Ratchet on Belgian TV. It wasn't the same as the one that is on gametrailers, but very cool nonetheless.

[julps31]

Saw the Uncharted commercial twice. Bad ass spot.... Short but sweet. "I think its for you" Ha, ha....