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View Full Version : Viacom steps into the scene in style?


masteratt
02-08-2008, 01:43 AM
I know you guys agree that I'm God and am never wrong and everything I post turns out to be true but let me warn you that this is from a source that I don't trust too much but a source that I trust a lot posted it so, take from that what you will.

To me it seems like it could be since we heard troubles at Take-Two for a while now.

Industry rumours are building that Viacom has launched an official bid to seize control of Take Two Interactive. (http://www.mcvuk.com/news/29550/Viacom-to-buy-Take-Two-for-15-billion)

The entertainment giant headed by Sumner Redstone is owner of MTV, Nickelodeon, Paramount Pictures and Dreamworks Studios. Annual group revenues are over $11 billion.

MCV understands that Viacom has made an offer of £23 a share for the games company behind blockbusters such as Grand Theft Auto and Bioshock. Last night Take Two shares were trading at just under $16, but mid-term ratings have been increasing for the stock since it was confirmed that GTA IV would be released at the end of April.

If Viacom is genuinely willing to offer a 30 per cent premium on the current stock value, this is not massively out of line with recent share price targets set by analysts such as Brent Thrill at Citigroup.

Whilst the company's current market cap is $1.16 billion, the Viacom interest could mean an offer for the company worth $1.5 billion. Major shareholders such as OppenheimerFunds, SAC Capital Management and Tudor Investment are known to be keen on selling their stakes should a good valuation emerge.

Now could be the perfect time for a predatory move, before the inevitable success of GTA IV returns some gloss to a company that has struggled for the past couple of years. Relations between the two organisations are also strong, with Take Two holding game rights to many Nickelodeon and MTV properties.

Indeed, last summer Viacom appointed former Take Two Germany boss Arwed-Ralf Grenzbach as VP of games for Nickelodeon and Viacom Consumer Products. Following the Vivendi takeover of Activision in December, similar swoops for games companies have been expected - as the big names from traditional entertainment sectors such as movies and TV look to get in on an upwardly mobile and highly profitable business.

Sumner Redstone, Viacom's executive chairman, also retains a personal stake in fellow US games publisher Midway.

Seems a very likely scenario to me.

If they get this done before the GTA4 launch, Viacom will be in for a superb deal.

haunted leg
02-08-2008, 02:06 AM
I know you guys agree that I'm God and am never wrong and everything I post turns out to be true.
wha?

masteratt
02-08-2008, 02:17 AM
I know a guy who knows a guy who knows a goat that knows a very important guy.

So all my info regarding GTA4 and most things Rockstar related are true.
This is not 100% Rockstar related though so that's why after that quoted sentence I said "don't lose faith in my religion if this turns out to be wrong."

Anyway why is this about me?
Viacom is buying Take-Two.
GO!